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The world of modelling has always appeared to be the ideal job with glamour, good money and excitement. In the digital world today, however, reality is not always what it seems. There are times when fictional models or virtual beings are used to draw attention to fashion on social media pages like Instagram. The question begs, are real models going to be replaced eventually? U.K. Models took a look at the fashion possibility.

A virtual model isn’t a real person and is created online by animation experts. Although a faux model is computer-generated, people seem fascinated when they see virtual models wearing fashion. That can translate to millions of dollars for sellers who hope their designs get major publicity in boosting a brand.

There are famous standout virtual models adored for their cuteness, amazing figures, complexions, makeup and hair.

One of them is Miquela, launched in 2016. She can be viewed on YouTube. When filters are used in photos and videos online, the buzz creates more interest in viewership. Even Prada is entranced by Miquela and worked with the model’s inventor to make images and gif stickers of her for Instagram Stories.

Next comes Shudu Gram, the world’s first digitized supermodel. British photographer, Cameron-James Wilson, made this virtual model with striking features and a flawless dark complexion. Her beauty can be seen on YouTube. Shudu boasts a fan following of more than 105,000 on Instagram.

Louis Vuitton has invented one of the most realistic-looking virtual models called Lightning. She poses perfectly, is agile and looks like a young, contemporary model with pink hair. The design house knew about Lightning from her appearance with the Japanese video game Final Fantasy. She can also be viewed on YouTube. Even Rihanna has used a virtual model to sell her Fenty Beauty line. Shudu was posing in Fenty lipstick, and people assumed Shudu was real at first.

The digital world often has people doing double-takes. Is that is a real human model or a virtual one? Some activists want the practice stopped. Human beings have imperfections that make them appealing, they say. It appears to be a fad in the fashion world, and most style watchers don’t believe digitized beauty will ever replace the real thing. In the meantime though – these VR models will keep viewers guessing.